HERstory: The real story behind being a mompreneur

In honor of March being Women’s History Month. I decided to feature some of the amazing mompreneurs in my company’s signature program, Mentoring Mamas™.

HERstory is an inspirational blog talk radio segment featuring women sharing their personal and professional experiences as entrepreneurs.

Click below for full interview

This month’s guest included:


The SWEET spot of Downtown JAX!

Recently I had the opportunity to celebrate AIGA Jacksonville‘s 25 Anniversary!! It was great seeing so many familiar faces… I have been on “hiatus” since I had my 2 year old. (I know new moms can relate to this). AIGA (American Institute of Graphic Arts) is now offering  membership rates as low as $50/year. AIGA offers members a full profile online, discounts on events and competitions, access to content on aiga.org and so much more. It’s a great time to become a member if you’ve been thinking about it!

sweet petes outside

The event was hosted by Sweet Pete’s new location in downtown JAX. The new location’s decor is like a contemporary Charlie and the Chocolate Factory. There will also be a restaurant Candy Apple Cafe, offering a menu of sandwiches, soups, salads and a children’s menu. The cafe and dessert bar are scheduled to open December 15.

In addition to buying all types of candies, ice cream and apparel, they offer tours, parties (children and adults), field trips, and candy making classes. This is definitely on my radar as a location to have my little ones birthday party!

During the AIGA event, me and my friend ventured downstairs to take a look around!  We saw the space for the Candy Apple cafe, the area where they were making candy and the icing on the cake…. we met owner Peter Behringer in person! (As seen on The Profit). He was  nice enough to take a picture with us. (pictured below)

sweet pete owner Aiga           sweet petes candy making

Next time you are downtown ( JAX) , stop by Sweet Pete’s and give them a try. You won’t be disappointed!!



Chaos and THE CEO: The life of a MOMpreneur!


As moms we have the hardest and most rewarding job in the world!. Now add entrepreneur to the resume and things get very interesting (#MOMpreneur). As mompreneurs  we want to have the flexibility of spending quality time with our families while still growing and maintaining a successful business, right? I quickly learned that with my new client (my little one) there would be multiple interruptions, numerous emergencies, and unscheduled assignments (lol). So I had to find ways to restructure how I did business if I wanted to succeed.


1. Hours of operation: Implement set hours just as if you were working in Corporate or outside of the home. Even though you work from home it is critical to set hours and stick to them in order to create a barrier between work and home. I found it worked better for me to devote specific days to work as opposed to hours of the day. My work schedule is 4 days a week  and no weekends (with very limited exceptions for projects with tight deadlines). Multi-tasking is not your friend, well it’s not mine! I found that when I truly focused on one thing at a time whether it was personal or business I was able to give my best. Committing to your work schedule doesn’t just mean the hours you physically dedicate to work but it also means turning off your “work hat” mentally. How many times have you not been working but constantly thinking about what you had to do the next day? …I know I’m guilty of this. If you don’t get it finished that night don’t worry about it, wait to finish it the next day (unless you are on a tight deadline). But sometimes we put unnecessary stress on ourselves.

Tip 1 : Even if you work after hours on occasion when everyone else in the house is asleep. Schedule your email responses or social media posts to go out the next day during your normal business hours.

Tip 2 : Once you and the little one are on a schedule things run a little smoother…of course there will always be surprises (lol)

2. Join mommy and me organization(s): This was especially important to me because I wanted to interact with other moms but I also wanted my child to interact with other kids since she was still at home with me. There are so many mommy and me organizations that the choice of which one to join can be overwhelming. Most meet at least once a week and may have a minimal annual membership fee. Before joining ask other moms you know what their experience was like and then go and visit some of the organizations that are of interest to you. Most of the organizations will let you visit at least 2 times for FREE before you join.

Tip 1: Your public library is a great place to take your little one for story time, interaction with other kids, music, arts and crafts and it’s all FREE!

Tip 2: If you don’t see a group that fits your needs, start your own! As long as you have a few mompreneurs that are going through similar experiences and can support one another that’s all you really need.


3.Quality vs Quantity: As an entrepreneur you think to yourself I want everyone to be my client, I will never turn down a project, right??  Being in marketing I know how critical it is to hone in on your niche market and authentically engage with your target audience. But as a fresh faced entrepreneur I wanted my business to grow and as long as I had clients I was good, right? Now add a little one to the mix and your mentality and priorities quickly change to your new title #MOMpreneur and don’t forget spouse (for those that are married).

One of the main goals for most entrepreneurs is to be successful monetarily, but the journey to get to that point can be challenging. Because my priorities and time changed after I had my little one, I recognized that I needed to re-focus my energy on who my ideal clients are. This meant not accepting every referral and prospective project that came my way. This strategy was also a reflection of my personal brand. Your personal brand isn’t just about YOU, but also about the people (clients, vendors, etc) you align yourself with. As an entrepreneur YOU are the face of YOUR COMPANY. By adopting this mentality you are able to offer your ideal clients the best (quality) versus accepting everything (quantity) that comes across your desk. It also allows you to spend less time working on things that don’t align with your values and goals and more time with your family.

Tip 1: Adopt this concept “Work smarter, not harder”.

Tip 2: Developing quality partnerships creates loyal relationships.


Of course everyone MOMpreneur’s experience is different and things change once your child gets older or you have more kids. But hopefully these tips have helped you in some way. Please feel free to share your tips in the comment box below or pass them on to someone you know.



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